S E L E T T I O P E N S I T S F I R S T A S I A N F L A G S H I P S T O R E I N B A N G K O K
May, 08 2018
Seletti, the most pop and fun Italian design brand, unveils its first flagship storein Asia. Bangkok has been chosen as the first Asian city to host a mono-brand store, after the great success of the Milan one, opened last year on the occasion of Milan Design Week 2017.
The store is set to become a reference point in Bangkok and the whole of Thailand for design lovers, an immersive Seletti environment where to find all the brand’s collections.
The store project is byBBMDS. The space is designed to meet that need for flexibility that characterizes the Seletti world, providing the opportunity to reconfigure, almost in real time, the display of collections. A dynamic space, “a four-dimensional space” – as the designers say –, where brand products are displayed in a tangle of lines and designs with graphic impact, playing on the contrast between “industrial” materials and precious finishes.
The Seletti flagship store will be one of the highlights of the “Luxury Home Accessories” area inside Siam Paragon, the most interesting luxury shopping mall in the Thai capital city. The brand will add its crazy and out-of-the-ordinary look to the wide offer of the most interesting shopping destinations in the city, allowing Thai and international customer to enrich their homes with the Seletti bestsellers.